The fashion industry swears that the tables are turning and curvy models are making an entrance into the fashion world, but is it just an appearance? Will the media and society really accept plus size models? What is the point of lingerie, to just be sexy? Or actually be comfortable in your own skin? These are just some of the questions soceity is faced with today. Lane Bryant, a women's retail company for plus size clothing, launched their new commerical for their lingerie line which was banned from ABC for "too much cleavage."
http://www.youtube.com/watch?v=vvdU2xpgvdk&feature=player_embeddedThis commerical looks no different than any of the other lingerie commericals seen on t.v. The only difference is that a curvier, plus size model is presented instead of a thin model we usually expect. This commercial was banned because it was "too racy" and "too much cleavage" was presented, but what about Victorias Secret? How can you say one thing is okay to show on t.v. and the other is unacceptable even though they both show the same amount of skin and both are selling the same products. Victoria's Secret is known for its commericals that are beyond racy and show way more skin. Their main goal is to sell "sexy", "be sexy", and try to convey to their target audience that to be sexy they have to buy their bras and panties. Why not sell being sexy and comfortable in your own skin? If this is so important in society today, to be comfortable and see yourself as sexy, why is Lane Bryant being scrutnized for a commercial that gives the average woman something to be pround of? And why is there so much controversy even though Lane Bryant's commerical is much like the ones from Victoria's Secret?
There is obviously a bias in the fashion industry, and the media is not representing the average american female correctly. Victorias Secret makes it known that their company is about representing every woman's body size, but are they really succeeding at this?
“Here at VS, we always embrace women’s curves and each individual’s shape and that’s why we have so many different types of swimsuits and bras to flatter each individual's body shape,” model Miranda Kerr told Pop Tarts while promoting the 5th Annual VS “What is Sexy” list at the label’s store in Los Angeles on Tuesday.
While the companies aim is to "embrace curves and individual's shape," plus size models are not even presented in their advertisements, commericals, or their annual Victorias Secret fashion show. How are they embracing the average american woman if they are not even being shown? Victorias Secret's mission statement is flawed in the sense that they "try" to embrace every body shape but are not actually presenting them. Looking at the Victorias Secret's website, almost all the models shown are thin or size zeros. Although these women do have curves, they are still thin and do not represent the average american female. How are females supposed to feel comfortable purchasing lingerie from them if they do not feel like they are represented?
“Victoria’s Secret's girls are so tiny and so thin. It's so interesting because they have a wide variety of ethnicities but considering this is a company that is based on body and lingerie, you'd think they'd have a bigger variety of body shapes,” Bloch said. “Where's the model with a little junk in her trunk? They have a very narrow vision and they need to expand.”
Most of their models are size zeros and even though they are respected for a varitey of nationalities, curvy models are not represented at all. If Victorias Secret wants to appeal to the average woman and make them feel sexy, how can they do that if they are not representing every size and shape?
Many companies and magazines are using curvier women and having columns dedicated to these women. I believe a company such as Victoria's Secret need to actually embrace the average woman and her curves and start showing various body shapes. At the same time, the media needs to give curvy models a chance. The companies that are actually trying to represent these women and allow the average women to feel comfortable in their own skin are being turned away. But why? Because no one wants to accept that this is what the average american female lookes like? We are always told to be comfortable in our own skin, but if we are constantly being shown women who look like they are wasting away, how is being comfortable in our own skin possible?